Business Analytics

Our Business analytics (BA) solutions provides the abilities to our clients to iterative and methodical exploration of an organization’s data with emphasis on statistical analysis. Our Business analytics solution can be used by companies committed to data-driven decision making.

These solutions can be used to gain insights that inform business decisions and can be used to automate and optimize business processes. Data-driven companies treat their data as a corporate asset and leverage it for competitive advantage.

Typically at high level our Business Analytics solutions cover:

Exploring data to find new patterns and relationships (data mining)
Explaining why a certain result occurred (statistical analysis, quantitative analysis)
Experimenting to test previous decisions (A/B testing, multivariate testing)
Forecasting future results (predictive modeling, predictive analytics)

Our solutions provide the client(s) with unique ability to determine the analysis methodology and data capture depending on the business goal of the undertaken analysis task. Data acquisition often involves extraction from one or more business systems, cleansing, and integration into a single repository such as a data warehouse or data mart. The analysis is typically performed against a smaller sample set of data.

As patterns and relationships in the data are uncovered, more questions are answered and the analytic process iterates until the business goal is met.

Our Business Analytics solutions also supports tactical decision making in response to unforeseen events, and in many cases the decision making is automated to support real-time responses.